“Less is More” Seen as Trend for Celeb Scents

The Fragrance Foundation recently invited industry experts NPD’s Karen Grant, Elizabeth Arden’s Ron Rolleston, Macy’s Linda Levy, Parfums Christian Dior’s Terry Darland and Firmenich’s Theo Spilka to throw a spotlight on the current state – and long-term viability – of celebrity scents, a $1.3 billion business. The net-net? In order to thrive, the star firmament needs to shrink.

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"Less is More" Seen as Trend for Celeb Scents

The Fragrance Foundation recently invited industry experts NPD’s Karen Grant, Elizabeth Arden’s Ron Rolleston, Macy’s Linda Levy, Parfums Christian Dior’s Terry Darland and Firmenich’s Theo Spilka to throw a spotlight on the current state – and long-term viability – of celebrity scents, a $1.3 billion business. The net-net? In order to thrive, the star firmament needs to shrink.

more