Special Report: Gen Z Spending Power Hits $360 Billion

Hana Ben-Shabat, the founder of research and advisory firm Gen Z Planet, has created a comprehensive report on Gen Z that explores what the demographic does with their money, what they want from brands, and the size of their spending power. Results were both surprising and illuminating.

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Skin Care Brand Topicals Taps Gen Z

The new female-founded, Black-owned skin care brand founded by Gen Z (she’s 24 years old), for Gen Z, destigmatizes the treatment of chronic skin conditions while championing skin positivity and inclusion.

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Winning Over Gen Z

CEW Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.

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YouCam Makeup: 2020 Global Color Trend Report

In this special report, YouCam Makeup analyzed data and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy.

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NPD’s 2019 Beauty Outlook

While the coming year is expected to show an amplification of 2018 trends, such as CBD and healing crystals, recession fears may slow performance of the total market as consumers make the move towards more careful consumption, reports The NPD Group.

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