Gen Z Skin Care Brand Bubble Blows Up in Sales
May 6, 2022
Bubble Founder and CEO Shai Eisenman shared leveraging Gen Z’s preference for in-store shopping, and why consumer feedback is king.
Beauty News Tag: gen z
Metaverse Ripe for Gen Z Shoppers: Obsess Study
January 25, 2022
Virtual shopping experiences in the metaverse, a market opportunity Bloomberg Intelligence estimates will reach $800 billion in the next two years, has a big consumer group in Gen Z.
Special Report: Gen Z Spending Power Hits $360 Billion
January 25, 2022
Hana Ben-Shabat, the founder of research and advisory firm Gen Z Planet, has created a comprehensive report on Gen Z that explores what the demographic does with their money, what they want from brands, and the size of their spending power. Results were both surprising and illuminating.
Sk*p Targets Eco-Aware Gen-Z with Hair & Skin Care Line
April 15, 2021
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Skin Care Brand Topicals Taps Gen Z
March 28, 2021
The new female-founded, Black-owned skin care brand founded by Gen Z (she’s 24 years old), for Gen Z, destigmatizes the treatment of chronic skin conditions while championing skin positivity and inclusion.
Tribe Dynamics: Influencer Marketing With a Gen-Z Approach
March 17, 2021
Tribe outlines key steps brands can take to engage Gen Z influencers and their audiences, and get ahead of the dynamic lifestyle movements started by these rising creators.
Perfect Corp: Gen Z Global Beauty Trends Report
December 16, 2020
In this special report, Perfect Corp reveals the five biggest beauty tech trends that are reshaping the way Generation Z beauty shoppers discover, experiment and shop for beauty.
Benefit Cosmetics: Strategies to Win Over the Gen Z consumer
October 19, 2020
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Tatcha: Strategies to Win Over the Gen Z Consumer
October 13, 2020
Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.
Winning Over Gen Z
February 27, 2020
CEW Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.
YouCam Makeup: 2020 Global Color Trend Report
January 30, 2020
In this special report, YouCam Makeup analyzed data and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy.
NPD’s 2019 Beauty Outlook
January 11, 2019
While the coming year is expected to show an amplification of 2018 trends, such as CBD and healing crystals, recession fears may slow performance of the total market as consumers make the move towards more careful consumption, reports The NPD Group.
