The new female-founded, Black-owned skin care brand founded by Gen Z (she’s 24 years old), for Gen Z, destigmatizes the treatment of chronic skin conditions while championing skin positivity and inclusion.
Tribe outlines key steps brands can take to engage Gen Z influencers and their audiences, and get ahead of the dynamic lifestyle movements started by these rising creators.
In this special report, Perfect Corp reveals the five biggest beauty tech trends that are reshaping the way Generation Z beauty shoppers discover, experiment and shop for beauty.
Bernadette Fitzpatrick, Senior Vice President, Marketing and Ecommerce, Benefit Cosmetics, discuses using TikTok and surveys to reach Gen Z consumers.
Sarah Henry, Chief Marketing Officer, Tatcha, discusses connecting with Gen Z via the platforms they are using, social impact initiatives and experiential marketing.
CEW Beauty News reports on how brands are resonating and connecting with this up-and-coming generation.
In this special report, YouCam Makeup analyzed data and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy.
While the coming year is expected to show an amplification of 2018 trends, such as CBD and healing crystals, recession fears may slow performance of the total market as consumers make the move towards more careful consumption, reports The NPD Group.
Healthy living, natural ingredients, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the cosmetics and toiletries market, according to this special report by Kline.
In this special report, Trendalytics examines the rise of sustainability, the future of retail, and why now is the time to invest in order to stay ahead of the curve and remain relevant as Millennials and Gen Z come of age. The report also examines key ways for brands and retailers to get involved and impact change.
In this infographic, Women’s Marketing looks at what brands should consider when trying to reach this emerging consumer, who wields a collective $44 billion in spending power.
In this special report, The Boston Consulting Group (BCG) explores the major trends that have emerged from consumers attitudes and spending habits in 2017, including an increase in online purchases on Amazon and spend shifts toward the new status currency of Health & Wellness.
