The brand will launch exclusively on the Ulta app for the retailer’s Platinum and Diamond members on August 3, followed by a full rollout at Ulta.com on August 10.
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In this special report, Tribe Dynamics looked at influencer skin care content between July 2017 and June 2018 (H2 2017-H1 2018), to identify the top 10 skin care brands and reasons why they were successful.
For its first color cosmetics debut, the skin care company has released a highlighter pallet infused with skin-loving ingredients.
Here are some of the key aesthetic trends that help boost a product’s social media presence.
Huda Beauty experienced the highest year-over-year increase (228%) in the Top 10 for cosmetics; Glamglow claimed the top spot in skin care, fueled by the launch of its #GlitterMask GravityMud Firming Treatment; and, L’Oréal Paris was bolstered by sustained mentions of its Colorista Collection.
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.
Make Up For Ever re-entered the Top 10, bolstered by its new collection of Artist Rouge Lipsticks. Glamglow climbed to the top of the rankings, thanks to its limited-edition Pantone Sonic Blue GravityMud masks, which contributed to a spike in social media conversations around #gravitymud.
The product, which uses marshmallow leaf as a key ingredient, launches in January in Sephora and will sell for $69.
Beauty Insider explores the business advantages GlamGlow possesses to help drive growth under new owner Estée Lauder.
Executives from Dollar Shave Club and GlamGlow discuss their respective companies’ biggest opportunities and their plan to achieve goals.
