Trend Rising: “Niche-Stige”

Flynn Matthews, Head of Insights & Analytics, Global CPG at Google, talks about the rise of micro-category brands, also known as “niche-stige.”

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Google to Present Ingredient Data at CEW Event

For the first time, Google will be a presenter at CEW’s annual State of the Beauty Industry Report 2018/2019 event, which highlights 2018 beauty accomplishments and forecasts 2019’s big trends.

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Google Execs Talk Tips for Success

At CEW’s recent event, Google’s Ericka Mendez, Global Insights Manager of Beauty, and Charlotte van der Smeede, Beauty Brand Lead, shared best practices on developing impactful content, leveraging influencers and managing a YouTube channel. Here, some insights from the evening.

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