A new report by Professional Consultants & Resources (www.ProConsultants.us) shows hair color is driving many aspects of salon business. With $730 million in sales (based on sales from manufacturers to distributors) hair color service revenues at the salon level grew by 3.7%, as client visits increased and new hair color services for gray coverage grew, followed by fashion color services. “A major surprise is that Sally Beauty’s ION and other brands have experienced dramatic growth, making Sally the fourth largest hair color marketer, right behind L’Oréal, P&G and Goldwell. Schwarzkopf now ranks fifth,” said Cyrus Bulsara, president of Professional Consultants and Resources. Here are highlights from the study, which assessed the salon industry in 2011.