L’Oréal Broadens Hair Share in Brazil With Acquisition
Niely Cosmeticos has two main brands, Cor & Ton in hair color and Niely Gold in hair care.
Niely Cosmeticos has two main brands, Cor & Ton in hair color and Niely Gold in hair care.
Taking direction from cosmetic and skin care companies which believe in dual- chamber airless activation/preservation systems, and combining that with advanced Japanese technology, it’s not surprising it took L’Oréal Paris 10 years to create the finished product.
A new report by Professional Consultants & Resources (www.ProConsultants.us) shows hair color is driving many aspects of salon business. With $730 million in sales (based on sales from manufacturers to distributors) hair color service revenues at the salon level grew by 3.7%, as client visits increased and new hair color services for gray coverage grew, followed by fashion color services. “A major surprise is that Sally Beauty’s ION and other brands have experienced dramatic growth, making Sally the fourth largest hair color marketer, right behind L’Oréal, P&G and Goldwell. Schwarzkopf now ranks fifth,” said Cyrus Bulsara, president of Professional Consultants and Resources. Here are highlights from the study, which assessed the salon industry in 2011.
InoaColor Care, L’Oréal Professionnel’s much-lauded ammonia-free hair color brand, is launching a line of at-home hair care, to be sold at the salons where INOA is available. To kick off the launch, Jason Backe, celebrity colorist and ambassador for L’Oréal Professionnel, opened the doors to the Ted Gibson Salon in the Flatiron District last month—a place he likened to his “other home”—for an evening of discussion and celebration.