Hourglass and its parent company, Unilever, have developed a vegan alternative to carmine, the beauty industry’s standard red pigment produced from female crushed insects.
The high-performance luxury cosmetics brand, acquired by Unilever in 2017, established a retail presence in Downtown New York during the fourth quarter. Here, Beauty Insider takes a tour to scope out what the retailer has to offer in terms of assortment and experience.
Katie Welch, Senior Vice President, Global Marketing, Hourglass Cosmetics, talks about how the brand exclusively utilized social media to launch and create buzz for one of its holiday launches.
To find out which ones are flying off the shelves at beauty retailers, Beauty Insider talked to reps from Bluemercury, SpaceNK and B-glowing about the best-selling products you may have yet to discover.
Hourglass will be the first colour brand in Unilever’s Prestige portfolio.
The brand is estimated to reap more than $50 million in wholesale revenue and has a formidable retail presence, which includes Sephora, Nordstrom, a namesake flagship in Venice, Calif. and a growing distribution internationally.
