5 Minutes with Mona Kattan

Beauty News caught up with Mona to talk about personal and business shifts during COVID, cracking the code on selling fragrance on social and what company initiatives she’s focusing on next.

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TikTok v Reels: The Beauty Industry Weighs In

Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.

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Tribe Dynamics: Q2 2019 Global Beauty Report

This quarterly report ranks the top beauty brands in earned media performance across major international markets and reveals exclusive insights into trending content, products, and brands.

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April’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.

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November’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Huda Beauty experienced the highest year-over-year increase (228%) in the Top 10 for cosmetics; Glamglow claimed the top spot in skin care, fueled by the launch of its #GlitterMask GravityMud Firming Treatment; and, L’Oréal Paris was bolstered by sustained mentions of its Colorista Collection.

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Sephora’s Highest Rated Products

Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.

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6 Best Selling Influencer Beauty Brand Partnerships

While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.

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