Huda Beauty’s Incubator to Launch Feminine Wellness Brand Ketish
The brand will be the first launch from HB Angels, an incubator under Huda Beauty’s HB Investments venture capital firm.
The brand will be the first launch from HB Angels, an incubator under Huda Beauty’s HB Investments venture capital firm.
Founder and Chairwoman Huda Kattan spoke to CEW Beauty News about how Wishful inspired the ethos behind GLOWISH, the evolution of Huda Beauty’s brand identity, and how GLOWISH will develop over time.
Beauty News caught up with Mona to talk about personal and business shifts during COVID, cracking the code on selling fragrance on social and what company initiatives she’s focusing on next.
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Beauty News spoke with eight brands about their perspectives on using Reels vs. TikTok; how they approach and interact with these respective platforms, if they believe them to be complimentary, or if they prefer one experience over the other.
This quarterly report ranks the top beauty brands in earned media performance across major international markets and reveals exclusive insights into trending content, products, and brands.
In her new role, Nathalie will use her strategic leadership and digital expertise to drive the growth of the influencer-created color cosmetics brand.
In this week’s 5 Minutes with….CEW Beauty Insider snagged the 34-year-old entrepreneur long enough to answer a few questions about her success.
In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.
Huda Beauty experienced the highest year-over-year increase (228%) in the Top 10 for cosmetics; Glamglow claimed the top spot in skin care, fueled by the launch of its #GlitterMask GravityMud Firming Treatment; and, L’Oréal Paris was bolstered by sustained mentions of its Colorista Collection.
Beauty Insider complied a roundup of Sephora’s best-selling products that rank at least 4.5 stars, and why they’re resonating with consumers.
While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.