For Safety and Community, Brick and Mortars Trump Internet Retailers

While social media and the Internet inarguably kept the world up to date on Hurricane Sandy’s effects, in the face of disaster retailers are showing they’re serving as the heart of their communities. Hurricane Sandy caused mass stores to lose millions of dollars in Halloween sales, as many kept their doors closed for as long as a week due to power outages, lack of running water and overall destruction. It’s estimated some 10 percent of chain stores were directly in Sandy’s path.

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Beauty Stores Shutter Doors: Hurricane Sandy

Many NYC retailers closed their doors early Sunday and remained shuttered on into Tuesday as Hurricane Sandy made its way further inland along the Northeastern coastline. The city’s best-known beauty retailers and specialty pop-up shops were forced to close, and will likely miss out on the sales surge traditionally generated by Halloween, especially at beauty counters.

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