Lessons in “Ueber” Branding

Some brands just have it. This topic was on deck Tuesday, October 13, during a presentation at FIT by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of “Rethinking Prestige Branding Secrets of the Ueber-Brands.” A brand-building panel followed, featuring executives from Moleskin America, The Laundress, CO Bigelow Apothecaries and Dunnhumby. Here, seven key learnings Beauty Insider identified for CEW members.

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ONLINE BEAUTY AND SAMPLING

Part of a special video series, retailers from Nordstrom, Cos Bar and C.O. Bigelow talk about converting online sampling to in-store sales and who’s doing online right.

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Curating a Winning Merchandise Mix

How do the leading beauty retailers pick the best products for their consumer base? Here, executives from C.O. Bigelow and Nordstrom discuss their winning strategies.

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Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

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Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

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