The brand’s founder, Shrankhla Holecek, discusses how she captures consumers using a combination of traditional and nonrational retail distribution strategies, self-funding and why the brand doesn’t participate in paid influencer marketing.
Charlotte spoke to Beauty Insider about launching her independent brand, Then I Met You, and gives insights into the strategies she’s using to build brand awareness and stand out in the marketplace. She also explains why she turned down offers from mass retailers.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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