Tribe Dynamics: How to Build Your 2020 Influencer Strategy

Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020.

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Tribe Dynamics: Hair Care Social Media Trends

In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.

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Tribe Dynamics: Supporting the Influencer Community

Brands that support the influencer community enjoy more consistent, effective social media engagement, according to a report by Tribe Dynamics. The report details five innovative, proven, and adaptable ways brands can support their influencer communities and generate exciting content.

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Influenster: Green Beauty Consumer Trends

In this special report, Influenster highlights the results of a custom survey which fielded responses from over 7.7K individuals about green beauty trends. The report provides insights into the top retailer consumers turn to when shopping for green beauty, as well as key trends emerging from the following tags: Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic.

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Pixi Taps Influencers for Product Collab

In addition to the massive range of newness Pixi by Petra launched for spring 2018, the brand has teamed up with three digital beauty influencers to create unique products specifically for them and their fans.

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L’Oréal Launches In-House Content Studio

The Beauty Terminal, L’Oreal USA’s new Manhattan-based content studio, is charged with delivering social content production, e-commerce assets and influencer projects at a fast and nimble pace for all of its brands.

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