Traackr’s 2022 Engagement Report for Branded Influencer Content

Trying to find out which platforms work best for which beauty category—and which influencer tier realizes the best engagements rates for both—can be daunting. Data firm Traackr seems to have nailed down the analysis in their latest report where they studied more than 1,000 beauty brands in the U.S., U.K., and France to uncover the average engagement rates by influencer tier and platform (Instagram, TikTok, and YouTube), across four major beauty categories (cosmetics, skin care, fragrance, and hair care).

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5 Minutes with Tina Craig

Here, CEW Beauty News spoke to Tina about her influencer strategy, how her brand has been impacted by COVID and advice for female entrepreneurs.

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Tribe Dynamics: Top U.S. Indie Brands in Q1

In this special report, Tribe Dynamics showcases notable independent beauty brands across cosmetics, skin care and hair care, as well as the key influencer strategies behind their Q1 success.

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