Tribe Dynamics: Top U.S. Indie Brands in Q1

In this special report, Tribe Dynamics showcases notable independent beauty brands across cosmetics, skin care and hair care, as well as the key influencer strategies behind their Q1 success.

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Tribe Dynamics: How to Build Your 2020 Influencer Strategy

Drawing on trends and data from 2019, Tribe Dynamics created a comprehensive report unpacking the influencer marketing tactics that spelled success for this year’s winning brands, and outlining key strategies for your brand to get ahead in 2020.

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How Do Brands Measure the Power of Influence?

Influenster partnered with data giant IRI for a third-party study. The results validate that Influenster’s solution – which enables brands to tap into authentic consumer advocacy at scale – works to help fuel conversion…and can be measured.

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Social Standards: Top Prestige Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with prestige cosmetics brands such as Chanel, NARS & Shiseido. This makes these influencers’ audiences a clear target for prestige cosmetics brands looking to invest in influencer marketing. Click below to see the list.

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Social Standards: Top Mass Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.

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Social Standards: Top Niche Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.

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Influenster: Beauty Through the Generations

Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.

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