How Do Brands Measure the Power of Influence?

Influenster partnered with data giant IRI for a third-party study. The results validate that Influenster’s solution – which enables brands to tap into authentic consumer advocacy at scale – works to help fuel conversion…and can be measured.

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Influenster: Beauty Through the Generations

Influenster analyzed over 5 million organic beauty reviews from Boomers, Gen Z, Millennials and Gen X over the last 12 months in order to identify how each generation talks about skin care, hair care and color cosmetics, and which brands are popular among each.

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Influenster: Year in Beauty Insights

In this special report, Influenster analyzed 6 million reviews on its platform to find out which categories, products and brands are experiencing the most growth and review volume. The report also includes an analysis of its October 2018 Trends Survey, highlighting the most sought-after hair, makeup and skin care trends for the next year.

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Influenster: Green Beauty Consumer Trends

In this special report, Influenster highlights the results of a custom survey which fielded responses from over 7.7K individuals about green beauty trends. The report provides insights into the top retailer consumers turn to when shopping for green beauty, as well as key trends emerging from the following tags: Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic.

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Influenster: Most Buzzed About Eye Makeup Products

In this special report, Influenster, a product discovery and reviews platform, analyzed over 806 million beauty reviews and user-generated content to uncover the most buzzed about eye makeup products across luxury, drugstore and indie retailers.

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