Lip Products – What Consumers Want

Lipstick, lip gloss, lip liner—consumers love their lip
products. This month, The Benchmarking Company surveyed more than 7,000 U.S. beauty buyers to uncover the lip products and brands that fill her makeup bag. Here, an infographic with the results.

more

Color Me Beautiful

To learn more about the color cosmetics consumer, Women’s Marketing launched a nationwide survey to the company’s proprietary insights community, Glimmer. Here, an infographic with the results.

more

The Gen Z Beauty Consumer

In this infographic, Women’s Marketing looks at what brands should consider when trying to reach this emerging consumer, who wields a collective $44 billion in spending power.

more

Beauty’s Digital Playground

Click below to access an infographic by Women’s Marketing to discover how tech is impacting beauty retailing and how consumers are engaging in the digital realm.

more

THE BEAUTY OF AMAZON

To understand how the Amazon marketplace has transformed the beauty shopper’s path-to-purchase, Women’s Marketing launched a nationwide survey to its proprietary insights community, Glimmer.

more

INFOGRAPHIC: Makeup Brushes

Beauty Insider loves a good infographic, one that tells us at-a-glance what we’re supposed to know in a clear, concise and yes, attractive, way. We came across this one from The Beauty Company (TBC), which gauges the importance of the makeup brush based on data collected from nearly 1,000 female beauty consumers on their thoughts, impressions and feedback on these fabulous beauty staples.

more