Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

more

Ingrid Jackel: The Class of Mass

Physicians Formula is a mass-market beauty maverick that takes aim at products with solutions – while doing it with style. At the helm is Ingrid Jackel, a fashion standout (her trademark look is a wardrobe filled with bright dresses and flowing skirts, not to mention her signature fashion-forward, jewel-encrusted rings and bangles) whose look books portend the trends for the year and are a must-see for retailers. Jackel talked with Beauty Insider about her hopes for Physicians Formula’s growth and the general health of the mass beauty business.

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