This Will Blow Your Mind: The eBrush

One of the coolest things Beauty Insider has seen this year is undoubtedly the eBrush by Leonard. Essentially, a next-generation stylus pen, the eBrush allows users to “apply” makeup to a photo with a paintbrush-type apparatus rather than their finger. Consider it a makeup brush for the iPad. Fred Ghenassia, Managing Director at France-based Bullier SAS, manufacturer of the eBrush, said he is marketing the tool to makeup brands to use with their apps for the iPad and Android. Currently, he’s working with the designer of applications at Sephora and Makeup Forever. To see how eBrush works, check out the brand’s video on YouTube above. Modiface developed the app used in the video, called Makeup Touch, which is a touch-based application where a user can “paint” the makeup on their image using their finger, or in this case, the eBrush.

more

Beauty’s Top 5 Innovations for 2013

Call us beauty geeks, but there’s little more exciting than seeing what’s to come at a trade show—before the innovations have been branded by a major firm and brought to market. Beauty Insider visited Makeup New York in September, where we chatted with many of the show’s 35 cosmetics exhibitors to see the latest concepts being presented to some of the leading beauty companies in the world. These five new products stood out from the rest. How many of these new items will you recognize in stores next year?

more

Skipped Cosmoprof? The Trends You Missed…

Cosmoprof North America rang in its 10th anniversary in Las Vegas this past weekend, with more than 25,000 distributors, manufacturers and spa and salon owners passing through the Mandalay Bay Convention Center July 22-July 24. The professional beauty show, featuring the latest in spa and salon products, drew 856 exhibitors, 9% more than last year, “with a much more prominent attendee list from outside the U.S.,” said the show’s marketing director, Daniela Ciocan. Key trends seen at Cosmoprof include a zillion different nail offerings—from textured nail formulas to mood changing shades to at-home gel options—as well as DIY smart phone skin analysis technology and next generation hair smoothing treatments, minus the formaldehyde.

more

Jill Belasco on Taking the Plunge

Jill Belasco, CEO of Coscentrix, is an entrepreneur through and through. She recently spoke with Beauty Insider about her new firm, which makes and develops fragrance items for branded and private label customers. She also shared her affinity for fragrance’s latest innovation—rollerballs—and what it means to be a U.S.-based manufacturer these days. (Hint: A lot!)

more

HBA Global Keynote Covers the Future of Beauty

To kick off HBA Global’s 20th year of being the beauty industry’s key packaging and product development source, a panel of innovators assembled on stage at the Jacob K. Javits Center Tuesday morning to participate in a panel called “The Future of Beauty.” Panelists included (featured above, from left) Sonia Kashuk, Makeup artist/entrepreneur; Deanna Kangas, President and CEO of Stila Cosmetics; Jim Markham, founder and CEO of ColorProof Evolved Color Care, and Catherine Walsh, Senior Vice President, Coty Prestige, and was moderated by W Magazine’s Beauty Director, Jane Larkworthy. Here, their thoughts on some of beauty’s challenges and opportunities, as well as what “wows” them.

more