How To Excite High-Value Shoppers In Today’s Hyper-Competitive Market
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
Coty’s CEO, Michele Scannavini, exited the company earlier this week for personal reasons. As the industry awaits a new CEO, Beauty Insider took at look where opportunities exist to improve the business.
IRI’s Larry Levin spoke with Beauty Insider about several topics that affected the mass beauty market in 2013, including Mass’s 3 Aha Moments, How To Fix Fragrance and The Importance of Innovation.
Mass beauty sales are all over the board: some categories are way up (lipstick, concealer) and others (lip gloss) not so much. Here’s a list of the categories and key brands that are winning and struggling in supermarkets, drug stores, mass outlets and dollar retail chains for the year-to-date period ending October 6, provided by IRI, a Chicago-based market research firm.