Beauty Scene: IT Cosmetics; Milk Makeup; R+Co

This week’s Beauty Scene focuses on newness from IT Cosmetics, Milk Makeup and R+Co. From a new skin care and makeup range inspiring confidence in women of all ages, to a cannabis seed extract-infused primer, to a first foray into fragrance, makeup and temporary hair color from a hair care empire, here’s what you need to know.

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IT Cosmetics Hits “It” Status

The brand showcased it new Ulta Beauty retail concept with a 30,000 square foot beauty product playground, featuring the debut of a 12-foot beauty wall and the extensive launch of 52 products.

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Is Traditional Retail Dead?

Jamie Kern Lima, Co-Founder and CEO, IT Cosmetics, discusses why her brand pursued a non-traditional distribution strategy, as well as her thoughts on the future of retail.

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Jamie Kern Lima: CEW changed my life and my company

Jamie Kern Lima, Co-Founder, IT Cosmetics, was a natural pick to appear in CEW’s new campaign, which highlights beauty executives who are also CEW members. Here, Jamie talks about the benefits of being a CEW member, how a singular CEW event changed the trajectory of her company and some of the most important things every entrepreneur should know.

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NPD: Indie, Niche Beauty Brands See Most Growth in Prestige Beauty

The prestige beauty brands seeing the most growth based on dollar sales increases in the total measured market were Anastasia Cosmetics, IT Cosmetics, Too Faced Cosmetics, NARS and Tarte. The top five growth brands online based on dollar sales change were Anastasia Cosmetics,
Kiehl’s, Tarte, NARS and Too Faced Cosmetics.

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IT Cosmetics Goes Nationwide In Ulta

Problem-solution focused brand IT Cosmetics, has come a long way since its launch five years ago. The indie brand recently announced its continued journey to success with its roll-out to Ulta Beauty stores chainwide after initially entering 306 stores this past fall.

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IT Cosmetics Gets Funding From TSG Consumer Partners

IT Cosmetics, the five-year-old beauty brand that’s making its name with a cult-like following for its anti-aging, color-infused problem/solution skin care products, has received funding by TSG Consumer Partners LLC, which last week announced a minority equity investment in the rapidly growing beauty line.

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Brand To Watch: IT Cosmetics

With the rising popularity of beauty innovations such as BB creams that save time, money and counter space, more and more consumers are looking for products that are efficient and effective. Enter Innovative Technology [IT] Cosmetics, an indie color cosmetics brand, which is aiming to revolutionize the beauty market with its line of multi-functional, high performance makeup.

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