Italy’s Scent Market Hit Hard; Holiday To Be Flat

The market continues to be tough in Italy. According to Italian beauty trade association Unipro, total sales were up by a mere 0.6 percent in value in the first six months of 2012, while the perfumery channel saw a decline of 4.5 percent. Overall the beauty market has been flat, and few predict any improvement for the upcoming holiday season.

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Italy's Scent Market Hit Hard; Holiday To Be Flat

The market continues to be tough in Italy. According to Italian beauty trade association Unipro, total sales were up by a mere 0.6 percent in value in the first six months of 2012, while the perfumery channel saw a decline of 4.5 percent. Overall the beauty market has been flat, and few predict any improvement for the upcoming holiday season.

more