From K-Beauty to J-Beauty

Where K-Beauty is known for its playful approach, Japanese beauty is more about low-key luxury, time-tested ingredients, steeped in rituals.

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Japanese Beauty Takes Center Stage

K-Beauty may have stolen beauty’s limelight in recent years, but J-Beauty is resurging as a global leader in skin care and makeup, rooted in innovative technology, quality manufacturing and lush formulations.

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