P&G Announces Acquisition of OUAI Beauty Brand

Procter & Gamble Beauty has announced it is acquiring beauty brand OUAI, a deal that looks to fuel the firm’s Prestige Beauty portfolio. OUAI, founded by hairstyling influencer Jen Atkin, who claims more than four million followers on Instagram and YouTube. is the first digitally-native prestige hair care brand to grow into a lifestyle brand.

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Tribe Dynamics: Hair Care Social Media Trends

In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.

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5 Minutes with Ouai’s Colin Walsh

The CEO shares the opportunities he sees for the brand, what it’s like working with Jen Atkin and the biggest business lesson he’s learned over the years.

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