Living Proof Poised to Enter Professional Hair Color

Living Proof, the problem/solution hair care company best known for its innovations in fighting frizz (No Frizz), creating volume (Full) and, yes, securing Jennifer Aniston as a spokesperson and partial owner, was recently awarded a U.S. patent covering a hair coloring innovation in its pipeline. The innovation brings together two properties that have historically been a tradeoff in hair color products, the company said: color brilliance and durability.

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Ulta’s Q1 Earnings Up 20%

Robust sales of prestige skin care and cosmetics helped propel Ulta Beauty’s double-digit growth trend into its new fiscal year.

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Celeb Deals Boost Sales Prior to Ad Launches

Hair care brands Living Proof and Alterna are already reaping the benefits of signing celebs to endorse their products, even before ads have hit magazines, signaling the power of word of mouth and social media on such collaborations.

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