Inspiration for MAC Taken From Trends, Street Scenes, High Fashion

Following pop culture trends is absolutely essential to successful product development, said Jennifer Balbier, SVP, Global Product Development, MAC Worldwide. Click here to watch Jennifer talk about several key influencers that make for collectible and current products.

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Jennifer Balbier: Filling the White Space

MAC Worldwide’s SVP, Global Product Development, Jennifer Balbier, explains how MAC launched Natural Radiance in response to a specific need of MAC’s African American customers.

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