Target Enters Personalized Skin Care with Indie Brand Pure Culture Beauty
Joy Chen, known for taking established brands to the next level, is taking a shot at building a beauty company from the ground up.
Joy Chen, known for taking established brands to the next level, is taking a shot at building a beauty company from the ground up.
The new formulations launched April 2, essentially an offering of anti-acne ingredients that will be incorporated into Pure Culture’s original line-up of clean ingredients.
“I think for the beauty brand to grow profitably we need to innovate in R&D and also ramp up marketing to allow us to invest in the right places. This is a huge business model change for us.” — Joy Chen, CEO, H20+
Joy Chen has been named President and Chief Executive Officer of H2O+.