Beauty’s Next Big Market Trend: Singles
July 18, 2019
Singledom is a trend that brands need to pay attention to, especially as this group represents an economic powerhouse, with new needs and new standards of living.
Beauty News Tag: JWT
France Enforces New Law on Photoshopped Ad Images
October 16, 2017
The new law, which went into effect October 1, makes France the first country to legislate digitally altered images.
JWT: Understanding Gen Z
June 26, 2017
Aged 12-19 years old, Gen Z is already behaving radically differently from millennials. Lucie Greene, Worldwide Director, The Innovation Group, J. Walter Thompson Worldwide, shares the key characteristics of this demographic and how they are presenting new challenges for brands.
JWT Special Report: Beauty Takes Break From Reality
May 31, 2016
Unreality, a new report by The Innovation Group, the futures unit at J. Walter Thompson, shows that millennial beauty consumers (and consumers in general) are rebelling against a knowing-everything culture by willfully embracing intangible mediums, magic and ‘post reality’ imagery.
