JWT: Understanding Gen Z

Aged 12-19 years old, Gen Z is already behaving radically differently from millennials. Lucie Greene, Worldwide Director, The Innovation Group, J. Walter Thompson Worldwide, shares the key characteristics of this demographic and how they are presenting new challenges for brands.

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JWT Special Report: Beauty Takes Break From Reality

Unreality, a new report by The Innovation Group, the futures unit at J. Walter Thompson, shows that millennial beauty consumers (and consumers in general) are rebelling against a knowing-everything culture by willfully embracing intangible mediums, magic and ‘post reality’ imagery.

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