How COVID-19 Has Impacted Juice Beauty’s Business
Karen Behnke, Founder, Juice Beauty, discusses how her business has been impacted by COVID-19 and what the future holds.
Karen Behnke, Founder, Juice Beauty, discusses how her business has been impacted by COVID-19 and what the future holds.
Last year, the organic beauty brand’s sales increased 35 percent, and this spring, Juice Beauty will break ground on a sustainable farm to harvest crops for the key ingredients in its formulas.
Citing shared values and the goal of educating the public on the hidden dangers found in many conventional beauty products, Juice and Gwyneth formed a long-term business venture, in which Juice Beauty invested in Goop, while Gwyneth invested in Juice.