Sales of prestige beauty products in the U.S. continue to grow, according to the NPD Group, up 4 percent to $4 billion in the first quarter of 2017 versus the same period last year.
Karen Grant and Elana Drell-Szyfer have moved on; Ever Skincare is building its team.
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders, while brands explain their strategy.
Karen Grant, The NPD Group, shares an overview of mass beauty’s perfromance in 2016 and explains why the category will increase in momentum. She also gives a deep dive into the top three consumer trends driving the prestige beauty market right now.
NPD reported that prestige beauty continues to outpace mass beauty with a 6 percent jump for the 12 months ended December, while mass beauty sales grew 2 percent.
Hardest hit looks to be skin care. Sales at brick-and-mortar are down 4 percent year-to-date through May. E-commerce, however, is helping out as online sales grew 21 percent during this time, leading to a 1 percent gain for the category overall.
As user generated content continues to grow more prominent and influential, it’s also building a reputation as the trusted voice consumers turn to when contemplating a purchase. – Karen Grant, Global Beauty Industry Analyst, The NPD Group
Karen Grant, Global Beauty Industry Analyst, The NPD Group, spotlights the biggest factors impacting all categories in beauty, including boomers, millennials and indies.
While high-end skin care and gift sets have been the drivers of performance in the past, what’s driving the industry today has changed, The NPD Group’s Karen Grant.
The prestige beauty brands seeing the most growth based on dollar sales increases in the total measured market were Anastasia Cosmetics, IT Cosmetics, Too Faced Cosmetics, NARS and Tarte. The top five growth brands online based on dollar sales change were Anastasia Cosmetics,
Kiehl’s, Tarte, NARS and Too Faced Cosmetics.
This month Clarisonic releases Alpha Fit, the brand’s first men’s skin care device. With more than 40 patents, Alpha Fit not only took five years to make, but has opened the facial door to a growing market of men’s grooming.
NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.
