KÉRASTASE AND KATE PARTNER ON STYLING LINE

Kérastase has created a complete styling line, which the company said is formulated as skin care would be and is infused with feminine, elegant fragrances. Each product features micronized polymers for style memory that allows hair to fall back into place intuitively, and is based on technology from L’Oréal Advanced Research. The line is available under two categories: Construct, where items are designed for towel-dried hair, and Finish, where items are made for dry hair. Supermodel Kate Moss will appear in the brand’s first ever consumer ads for the new Couture Styling line.

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