Arden Restructures Amid Revenue Tumble

Kathy Widmer has resigned as executive vice president and chief marketing officer of Elizabeth Arden in conjunction with a massive restructuring that includes closing out brands and global headcount reductions.

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Arden North America 4Q Sales Fall 13%

Slower fragrance sales across select mass market retailers severely dampened Elizabeth Arden’s second quarter results. However the company hit a high note with distribution of Our Moment from boy band One Direction where it emerged as a bestseller in the prestige sector. NPD tagged Our Moment as the second best performing fragrance launch for 2013.

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Current Celeb Scent Sales Reflect 2004 Stats

Remarkably, sales of celebrity fragances are largely unchanged from eight years ago, according to Kathy Widmer, executive vice president, chief marketing officer, Elizabeth Arden. Kathy talked about the fragmentation of the market at CEW’s WMIBS “Formula for Success” June 26. Click to hear what she said.

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