Celebrities serving as spokespersons and ambassadors for beauty companies isn’t anything new. Co-owning the company though is becoming a popular endeavor, and why shouldn’t celebrities gain on the brand recognition their face brings to a company?
Hair care brands Living Proof and Alterna are already reaping the benefits of signing celebs to endorse their products, even before ads have hit magazines, signaling the power of word of mouth and social media on such collaborations.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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