The Experts Know It
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
This week’s Expert Column contributor, Kelly Kovak, Principal of Brand Growth Management, calls out two brands doing distribution right and discusses how they’re controlling their brands’ destiny by upending the distribution paradigm.