BW Confidential: Demand for Korean Beauty Remains Strong
The South Korean economy continues to be dominated by low consumer confidence and spending, yet, its cosmetics market is seeing relatively strong growth rates.
The South Korean economy continues to be dominated by low consumer confidence and spending, yet, its cosmetics market is seeing relatively strong growth rates.
The Korea International Trade Association (KITA) is looking to make it possible for the next wave of bestselling K-beauty products to gain traction in the U.S. with its recent annual Korean Beauty and Lifestyle Showcase
The Korean beauty brand, known for its whimsically-packaged skin care products, is hoping to capitalize on its growing momentum.
Beautystreams editors scoured the trade show floor at Makeup In Seoul in April, where 53 exhibitors showcased their wares. Here, Beautystreams shares a show overview as well as their Editors’ Picks from the best of what they saw.
It is estimated that only 15 percent of South Korea’s beauty market is taken up by international brands. Korea’s two market leaders alone, account for between 55 percent and 70 percent of sales, and continue to see impressive growth rates.
Glow Recipe, a blog and ecommerce destination focused on Korean beauty, aims to for the perception of Korean beauty to be like that of French beauty, quality first, as well as result and ingredient driven.
Glow Recipe, a blog and ecommerce destination focused on Korean beauty, aims to for the perception of Korean beauty to be like that of French beauty, quality first, as well as result and ingredient driven.
To be found was a slew of inventive textures, curious technologies and updates on recent trends. Here, the standouts seen by Beauty Insider.
Some industry watchers predict that Korea may soon replace Hong Kong as the Chinese tourist’s shopping destination of choice.
Used by 75% of Korean women, the innovative cushion is best known for creating a no-makeup makeup look. Asian beauty market expert Florence Bernardin shares what the latest versions have been formulated to do.
Touch In Sol, known for its colorful makeup and innovative offerings, has come stateside to join Korean beauty wonders AmorePacific, Belif, Tony Moly, Dr. Jart, Chosungah 22 and Erborian in Sephora’s K-beauty brand arsenal.
Beautystreams reports on the top trends seen at MakeUp in Seoul, as well as which companies are pushing the boundaries of innovation.