An Iron For Your Skin?

As seen at Cosmoprof, Korean skin and body device, DPC Skin Iron, claims to offer powerful lifting effects and increases product absorption by utilizing a self-ionization current.

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CVS: Not Your Mother’s Pharmacy

Close to 100 percent of beauty sales growth over the last few years has come from new items, said Alex Perez-Tenessa, CVS Vice President, Merchandising Manager, Beauty.

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K-Beauty: How Was The Phenomenon Really Spread?

The K-Beauty trend has taken the beauty world by storm, and very quickly at that. But how exactly does such a phenomenon happen? To find out, Preen.me analyzed 15 million Instagram stories about Korean beauty over the last three years. Here are the results.

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What Can Brands Learn From K-Beauty?

Priya Venkatesh of Sephora discusses
the reasons why K-beauty is appealing to consumers and shares insights on how brands can apply key factors of the trend’s success to their businesses.

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Bringing a Trend Mainstream

Priya Venkatesh, VP/DMM, Skincare/Hair Merchant Product Innovation, Sephora discusses the 360 degree marketing approach Sephora took to bring the K-beauty trend to its consumers.

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K-Beauty’s New Buzzwords

Find out why donkey milk, polluaging, jamsu and filter creams are becoming the next things to know about in K-Beauty.

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