5 Minutes with Korres’ Annie Bystryn

Here, she shares the brand’s strategy in a world impacted by COVID, how the brand’s website enhancements are propelling sales and how consumer engagement is enhanced by closely monitoring their behavior and delivering content where she is spending time.

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Avon, Korres Form Strategic Alliance

Avon Products, Inc. has entered into an agreement with Greek skin care brand Korres by which Korres has granted Avon exclusive rights to develop, manufacture and market its products in Latin America. The long-term strategic alliance includes all major markets where Avon operates in Latin America and provides Avon the option to purchase all of the intellectual property rights to Korres products in that region.

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Beauty Turnaround: The Next Korres

Following a successful run of growing Korres into a North American beauty darling—one that lured the likes of parent Johnson & Johnson—Robert DeBaker has been tapped again as CEO to overhaul prestige cosmetics firm, Becca. Charged with transforming the estimated $10 million Australian makeup brand, Bob spoke with Beauty Insider about using his leadership know-how to perhaps make beauty magic happen twice.

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