Motivated by shoppers heightened awareness around hygienic makeup testing, clean beauty brand Kosas is introducing an at-home, try on program to aid in the customer discovery experience in a post-pandemic world.
Beyond social media postings, and the sharing of voter registration resources, some brands took their advocacy efforts even further this election season.
Clean deodorants, once a tiny sub-category within overall deodorants and antiperspirants, are now a thriving segment of their own.
The clean color cosmetics brand with a focus on skin-loving botanical formulas and highly-pigmented colors is chartering a rapid ascent in the crowded indie space.
