Kristy Watson discuses when the brand realized it was time to expand to China, lessons learned in the market, team building, and reaching consumers more effectively in the digital landscape.
Erno Laszlo is aiming to modernize its 92-year-old heritage skin care brand by launching several new initiatives aimed at attracting new consumers. Here, CEW Beauty Insider spoke to Kristy Watson, the brand’s Chief Marketing Officer, about Erno Laszlo’s retail growth plans, digital transformation strategy and how the brand is resonating in China.
