L2 Mobile and Tablet Report
May 5, 2014
L2 Think Tank recently reported insights on the roles smartphone and tablet devices play in a direct-to-consumer strategy.
Beauty News Tag: L2 Think Tank
Digital Competence Key Indicator of Beauty’s Success in China
April 14, 2014
L2 Think Tank conducted a study to quantify the digital performance of 84 global and local beauty brands in China. Here, some of their key findings:
Instagram: A Report Card by L2 Think Tank
February 9, 2014
In August 2013, L2 surveyed prestige brands across 15 global social media platforms, taking a deep dive into Instagram, evaluating performance and programing of 249 prestige brands on the platform. Here are some highlights of their findings:
One-on-One with Sephora’s Julie Bornstein
November 12, 2013
Julie Bornstein, Chief Marketing and Digital Officer at Sephora, was a speaker at L2 Think Tank’s recent Global Prestige Forum at Manhattan’s Times Center. Interviewed by L2 Founder and NYU Stern Clinical Professor of Marketing, Scott Galloway, Julie talked about the evolution of the CMO role, the beauty brands she thinks are doing it right and her thoughts on Amazon entering luxury beauty.
L2: Multichannel Retail Report
June 7, 2013
L2 Think Tank analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience. Here some key points from their report:
Who’s Digitally Smart in Hair Care?
March 7, 2013
L2 Think Tank has taken a deep dive into the Digital IQ of one of Beauty Insider favorite categories: Hair Care. The overall message? Save for a few key players, hair care brands in both the mass and salon arenas need to step up their game. What isn’t working? The typical recipe of celebrity spokespersons + TV ads + print ads to support hefty launch loads. L2 sees this as a “media arms race that erodes margins.” Success stories, L2 points out, limit traditional media and retail channels, both of which L2 said “are in structural decline.” Here, key learnings from the study.
Who's Digitally Smart in Hair Care?
March 7, 2013
L2 Think Tank has taken a deep dive into the Digital IQ of one of Beauty Insider favorite categories: Hair Care. The overall message? Save for a few key players, hair care brands in both the mass and salon arenas need to step up their game. What isn’t working? The typical recipe of celebrity spokespersons + TV ads + print ads to support hefty launch loads. L2 sees this as a “media arms race that erodes margins.” Success stories, L2 points out, limit traditional media and retail channels, both of which L2 said “are in structural decline.” Here, key learnings from the study.
What to Watch: Social Media Trends
January 7, 2013
L2 Think Tank’s eight predictions for 2013 include what’s hot (Pinterest) what’s losing relevance (Tumblr) and where you absolutely need to be (Facebook) in the coming year.
