L2 Sold to technology research firm
March 14, 2017
Gartner, Inc., a privately-held technology research firm, has entered into an agreement to purchase L2, Inc for an undisclosed amount.
Beauty News Tag: L2 Think Tank
Local Beauty Brands Dominate Digital in Korea: L2 Digital IQ Index
September 28, 2015
Seven of the top 10 brands in L2’s Digital IQ Index: Korea Beauty are Korean, with AmorePacific having the highest Digital IQ of all conglomerates, according to L2.
L2 Mobile and Tablet Report
May 5, 2014
L2 Think Tank recently reported insights on the roles smartphone and tablet devices play in a direct-to-consumer strategy.
Digital Competence Key Indicator of Beauty’s Success in China
April 14, 2014
L2 Think Tank conducted a study to quantify the digital performance of 84 global and local beauty brands in China. Here, some of their key findings:
L2 Digital IQ Index Beauty: Germany
March 10, 2014
Germany boasts the largest population of Internet users in Western Europe, according to L2 Think Tank. About 61% of Germans engage in e-commerce—the highest percentage in any nation. But the beauty industry lags behind in digital sales, where in 2012 sales of color items were 6.9% or $96 million, skin care was 5% or $122 million and fragrance was 3.7% sales or $80 million, according to Euromonitor.
L2: What’s Trending In Online Beauty in the U.K.
March 5, 2014
While online beauty sales in the U.S. grew 21.1% from 2012 to 2013 to an estimated $1.2 billion, sales are weak relative to other consumer sectors there.
L2: Digital IQ Index: Beauty France Report
February 16, 2014
L2’s 2014 Digital IQ Index: Beauty France report assesses and ranks the digital performance of 58 global and local Beauty brands in the French market over the past year. Here are some highlights of their findings:
Instagram: A Report Card by L2 Think Tank
February 9, 2014
In August 2013, L2 surveyed prestige brands across 15 global social media platforms, taking a deep dive into Instagram, evaluating performance and programing of 249 prestige brands on the platform. Here are some highlights of their findings:
One-on-One with Sephora’s Julie Bornstein
November 12, 2013
Julie Bornstein, Chief Marketing and Digital Officer at Sephora, was a speaker at L2 Think Tank’s recent Global Prestige Forum at Manhattan’s Times Center. Interviewed by L2 Founder and NYU Stern Clinical Professor of Marketing, Scott Galloway, Julie talked about the evolution of the CMO role, the beauty brands she thinks are doing it right and her thoughts on Amazon entering luxury beauty.
L2: Multichannel Retail Report
June 7, 2013
L2 Think Tank analyzes how 79 prestige retailers and brands are using digital to drive customers to brick-and-mortar channels. By examining email, site, mobile, and search data, L2 attempts to determine the brands and best practices that are removing organizational and technological barriers and delivering a true multichannel experience. Here some key points from their report:
Who’s Digitally Smart in Hair Care?
March 7, 2013
L2 Think Tank has taken a deep dive into the Digital IQ of one of Beauty Insider favorite categories: Hair Care. The overall message? Save for a few key players, hair care brands in both the mass and salon arenas need to step up their game. What isn’t working? The typical recipe of celebrity spokespersons + TV ads + print ads to support hefty launch loads. L2 sees this as a “media arms race that erodes margins.” Success stories, L2 points out, limit traditional media and retail channels, both of which L2 said “are in structural decline.” Here, key learnings from the study.
Who's Digitally Smart in Hair Care?
March 7, 2013
L2 Think Tank has taken a deep dive into the Digital IQ of one of Beauty Insider favorite categories: Hair Care. The overall message? Save for a few key players, hair care brands in both the mass and salon arenas need to step up their game. What isn’t working? The typical recipe of celebrity spokespersons + TV ads + print ads to support hefty launch loads. L2 sees this as a “media arms race that erodes margins.” Success stories, L2 points out, limit traditional media and retail channels, both of which L2 said “are in structural decline.” Here, key learnings from the study.
