Lady Gaga and the Black Juice

Renato Semerari, President, Coty Beauty, participated in a conversation at CEW’s Newsmaker Forum September 12 discussing Coty’s beauty business. Here, Renato talks about what it’s like working with Lady Gaga and the origins of the black juice for her Fame scent.

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Top 10 Reasons Why Lady Gaga’s Fame Will Fly Off of Shelves

It seems like people are always talking about Lady Gaga, but right now, the buzz is focused on something other than a catchy new single or an outrageously over-the-top outfit. The singer’s first fragrance, Lady Gaga Fame, is hitting stores now, and all signs point towards it being a huge success. Why? Here are the Top 10 reasons Beauty Insider predicts it will fly off shelves, with insight from a conversation with Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty, the company behind this intriguing collaboration.

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Top 10 Reasons Why Lady Gaga's Fame Will Fly Off of Shelves

It seems like people are always talking about Lady Gaga, but right now, the buzz is focused on something other than a catchy new single or an outrageously over-the-top outfit. The singer’s first fragrance, Lady Gaga Fame, is hitting stores now, and all signs point towards it being a huge success. Why? Here are the Top 10 reasons Beauty Insider predicts it will fly off shelves, with insight from a conversation with Steve Mormoris, Senior Vice President of Global Marketing at Coty Beauty, the company behind this intriguing collaboration.

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