Hair Sales Surge in the U.S.: NPD
NPD is forecasting a hair sales care surge of 15 percent over the next two years, driven by elevated demand.
NPD is forecasting a hair sales care surge of 15 percent over the next two years, driven by elevated demand.
In the third quarter of 2021, U.S. prestige beauty industry revenue reached $4.9 billion, a 25 percent increase versus the prior year, according to The NPD Group.
The U.S. prestige beauty industry generated $16.1 billion in 2020, a 19 percent sales decline compared to the prior year, according to The NPD Group.
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As consumers seek to create their own normal, returning to old beauty routines can play a comforting role in that journey.
A recent report by The NPD Group shows that 22 percent of women have changed their skin care routine since the start of COVID-19 in mid-March.
In the second quarter of 2020, sales of U.S. prestige beauty products fell to $2.8 billion, a 36 percent decline in sales over Q2 2019, according to The NPD Group.
In this video, NPD’s Larissa Jensen answers some key questions about the state of the beauty industry, including the best and worst performing categories, what will help brands during this time and the category consumers are gravitating towards.
Learn how beauty’s three largest categories performed in 2019.
While a proverbial crystal ball does not exist, there are a few assumptions The NPD Group feels comfortable making on what to expect will happen in the 2020’s.
Sales of U.S. prestige beauty products reached $4.2 billion in Q3, a 1 percent increase over 2018, according to The NPD Group.
Sales of U.S. prestige beauty products reached $4.3 billion in Q2, a 2 percent increase over 2018, according to The NPD Group.