How Does NPD Define Naturals?

When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.

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NPD: Q2 U.S. Prestige Beauty Sales +6%

Skin care continues to outpace makeup, with the biggest driver for the segment remaining consumers’ interest in wellness, clean ingredients and natural brands.

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Prestige Beauty’s 2017 Aha Moments

Larissa Jensen, Executive Director, Beauty Industry Analyst, The NPD Group, discusses the challenges larger brands faced in 2017 due to the influx of direct to consumer brands. She also discusses categories she predicts will have their moment in 2018, and shares advice for retailers based on 2017 results.

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