The Experts Know It

Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.

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The Top Mass Beauty Insights of 2013

IRI’s Larry Levin spoke with Beauty Insider about several topics that affected the mass beauty market in 2013, including Mass’s 3 Aha Moments, How To Fix Fragrance and The Importance of Innovation.

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Is Fragrance the Mass Market’s Albatross?

The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”

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Is Fragrance the Mass Market's Albatross?

The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”

more