The Experts Know It
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
Beauty Insider has brought together leading industry experts who shared their knowledge on a variety of topics from consumer engagement to Holiday sales trends to social media shifts.
IRI’s Larry Levin discusses digital and in-store strategies retailers and manufacturers can use to reach their desired consumers.
IRI’s Larry Levin spoke with Beauty Insider about several topics that affected the mass beauty market in 2013, including Mass’s 3 Aha Moments, How To Fix Fragrance and The Importance of Innovation.
The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”
The mass-market fragrance landscape is a tale of two scenarios.
In drug stores, such as Walgreens and Duane Reade, fragrances are open and inviting and sold alongside testers to sample scents. Other mass retail chains stash fragrances in what Larry Levin, executive vice president and general manager, Consumer & Shopper Insights at SymphonyIRI Group, described as “prisons.”