This year’s CEW Achiever Awards will not only recognize the industry’s best and brightest female beauty executives, but will also serve as a platform for CEW to name the first male Lifetime Achievement Award honoree, Leonard Lauder, Chairman Emeritus, The Estée Lauder Companies Inc.
Retail expansion, fresh raw materials, technology and creating younger brand awareness have been the initiative for the past 16 months.
Primers are one of the fastest growing makeup categories, according to Karen Grant, Vice President and Global Beauty Industry Analyst for the NPD Group. Since 2009, sales have nearly doubled, going from $67 million to $110 million year-to-date, with individual subcategories, such as eye and face primers, growing steadily.
From prestige companies such as Bobbi Brown, LORAC, Stila and Laura Geller to mass companies, such as Milani and e.l.f., baked shadows, blushes, foundations and bronzers are becoming consumers’ first choice, as they’re richer pigmented and easier to blend.
Laura Geller has a lot to celebrate this year: Her cosmetics company recently received a cash infusion when Conn.-based Tengram Capital Partners made a substantial investment in her company. Industry sources estimate the company generates about $80 million in retail sales.
