Seed Beauty Introduces Sister Brand to ColourPop
July 15, 2019
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Beauty News Tag: Laura Nelson
Seed Beauty Launches Fourth Ray Beauty
October 5, 2018
ColourPop’s new sister brand, Fourth Ray Beauty, is a clean, wellness-inspired skin care line owned by Seed Beauty that promises dermatologist-tested formulas, straightforward communication, and accessible price points.
ColourPop: A Case Study in Building a Beauty Brand on Social Media
October 26, 2015
In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.
