Seed Beauty Launches Fourth Ray Beauty

ColourPop’s new sister brand, Fourth Ray Beauty, is a clean, wellness-inspired skin care line owned by Seed Beauty that promises dermatologist-tested formulas, straightforward communication, and accessible price points.

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ColourPop: A Case Study in Building a Beauty Brand on Social Media

In the beauty sector brick-and-mortar retail distribution, seasonal launch schedules and outsourcing have made building equivalent brands difficult. But ColourPop is proof that it’s possible by using the fast-fashion model to beauty, buoyed a strong social media presence.

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