Drew Barrymore Enters Lifestyle with ‘Dear Drew’ for Amazon

Following in the footsteps of fellow stars such as Gwyneth Paltrow, Reese Witherspoon and Blake Lively, Drew Barrymore has launched a lifestyle brand in collaboration with Amazon Fashion. Here, Beauty Insider explores why the range, called Dear Drew, will be a massive success.

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Saks Creates a Wellness Floor

Saks Fifth Avenue’s flagship, which is going through a gut renovation, saw an opportunity to transform its second floor into a wellness destination.

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Laser Focused on Active Beauty

Sarah Jindal, Senior Innovation and Insight Analyst, Beauty & Personal Care, Mintel, discusses how the lifestyles of consumers are affecting their product choices, and shares examples of brands capitalizing on this trend.

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