Building on its problem-solution heritage, First Aid Beauty has launched a new franchise, FAB Pharma, a collection of pharmacy-inspired skin care products.
This year the company has plans to celebrate its best-selling Ultra Repair Cream all year long, starting with the launch of a complexion version of the popular item, which will be available in five shades.
The brand will be adding new shades to its skin tint and highlighters and will be releasing two hydrating products in January 2018.
Which brands are favored by Millennials? NPD’s Karen Grant points to beauty’s leaders, while brands explain their strategy.
