ONLINE BEAUTY AND SAMPLING

Part of a special video series, retailers from Nordstrom, Cos Bar and C.O. Bigelow talk about converting online sampling to in-store sales and who’s doing online right.

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Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

more

Retail Secrets from Nordstrom, C.O. Bigelow & Cos Bar

At CEW’s upcoming West Coast event, Success In-Store, Gemma Lionello, EVP, GMM, Cosmetics, Nordstrom; Lily Garfield Founder/President, Cos Bar; and, Ian Ginsberg, President, C.O. Bigelow Apothecaries, will discuss how to leverage the in-store experience to ensure a brand can grow and thrive.

more

How-To: Target & Cos Bar’s New Deal

Lily Garfield, operator of 12 freestanding, upscale beauty stores, is the envy of many small retailers. Here, Lily discusses how she landed the enviable deal of creating a beauty shop in Target and what it will mean for her brand when it realizes critical mass.

more

How-To: Target & Cos Bar’s New Deal

Lily Garfield, operator of 12 freestanding, upscale beauty stores, is the envy of many small retailers. Here, Lily discusses how she landed the enviable deal of creating a beauty shop in Target and what it will mean for her brand when it realizes critical mass.

more