9 Successful Celebrity Beauty Brands

Despite an ever-increasing “influencer-as-holy grail” climate, celebrities still sell. Here are some of the famous faces touting their own beauty ranges that are resonating the most with consumers.

more

Indie Star: Lusting After Wander Beauty

In a year Wander Beauty, has grown to offer 23 skus, with six additional products being released over the next month. Predictions for their second year in business place the privately-owned company at generating between $5 million and $7 million in sales.

more

Boundless Color: Wander Beauty

The first generation of the Wander Beauty site will leverage the different ethnicities of the models wearing the product by tracking which images get more clicks.

more