Joe Magnacca: Moving the Beauty Needle

Joe Magnacca knows beauty. He witnessed the people-pulling power of beauty in Canada as executive vice president at Shoppers Drug Mart, where he served from 2001 to 2008. And upon his arrival to New York’s Duane Reade in 2008, he began importing the Canadian chain’s beauty-retailing concepts that ultimately morphed into Look Boutique, which remains, according to retail experts, the most upscale mass market beauty concept in the business.

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What’s it Take to Get into Look Boutique?

In this video, Walgreens’ Shannon Curtin talks about the protocol to getting into Look Boutique, the chain’s overall brand mix strategy and her aspiration to one day carry some of prestige beauty’s classic brands.

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What's it Take to Get into Look Boutique?

In this video, Walgreens’ Shannon Curtin talks about the protocol to getting into Look Boutique, the chain’s overall brand mix strategy and her aspiration to one day carry some of prestige beauty’s classic brands.

more